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Nobel Prize Celebrations Hosted by Entropia Universe

- 11:25 - 5/12/2006

    Entropia Universe (www.entropiauniverse.com), the globe's fastest
    growing and original virtual world with a real cash economy, today
    announced that it will co-host a combination of virtual and real world
    party in honour of the Nobel Prize winners on Sunday, December 10,
    2006 - and issued an open invitation to the world's online partygoers
    to join the festivities for free.

    The Nobel Laureates and their guests, members of the Swedish Royal
    family, the Nobel Foundation and the Swedish Academy will celebrate at
    a Nobel NightCap party (www.nobelnightcap.se) at the Stockholm School
    of Economics after the prize giving ceremony and banquet at Stockholm
    Town Hall.

    Jon "Neverdie" Jacobs - the world's most prominent virtual
    'cylebrity' - will be present in Entropia Universe to DJ sets live
    from Club Neverdie (www.realityport.com), the world's first virtual
    nightclub. Scenes of the live virtual party will be projected onto
    walls of the real world party in Stockholm, creating an unprecedented
    combination of live and virtual events to create the impression that
    the Nobel Laureates and guests in Stockholm can dance and mingle with
    the avatars from the Entropia Universe.

    "We are honoured to have been invited to participate in the Nobel
    Prize celebrations and are excited about welcoming the Nobel Laureates
    into Entropia Universe," says Jan Welter, CEO of MindArk, developer of
    Entropia Universe. "We're confident that the free download and no
    monthly subscription will be attracting large numbers of partygoers to
    the virtual event. Individuals are joining the Entropia Universe (EU)
    community to interact, meet new people, learn and exchange new ideas,
    reach entrepreneurial aspirations, create societies and even foster
    new relationships in everyday reality."

    The Entropia Universe offers a variety of entertainment and social
    interaction for its citizens, who can create their own persona, or
    avatar, through a unique character generation system. They then have
    the option of choosing from a wide range of professions supported by
    the colonists on the bustling frontier of the planet Calypso. Using a
    system based on Skills and Experience, the Entropia Universe offers a
    raft of opportunities completely different from those of the users'
    real-life occupations, ranging from event promotions to hunting and

    The level of trade in Calypso's main cities is an astounding mix
    of open-air fares and bustling stock exchanges. Entropians buy and
    sell property, become financially successful, and have even found
    mates in their virtual world, some of which have resulted in real life
    marriages. The Entropia Universe is the only virtual entertainment
    platform that actively supports sales of virtual products with actual
    cash value within its real economy system. The economy offers the user
    a secure and safe way to purchase, sell and exchange a multitude of
    goods and services.

    Real-life currency can easily be exchanged for PED (Project
    Entropia Dollars) and back again into real money, at a fixed exchange
    rate of 10 PED to 1 US Dollar. PED allows members to invest in
    personal development and growth through the acquisition of goods,
    buildings, and land in the virtual universe.

    In December 2004, Entropia Universe set a world record, certified
    by the Guinness Book of World Records, when it sold the virtual
    Treasure Island for $26,500 USD, the largest virtual dollar amount
    spent, to 22-year-old Australian David Storey, a.k.a. "Deathifier."
    The recent sale of the Space Resort for $100,000 USD to famed gamer,
    Jon "Neverdie" Jacobs, set a new record for the most valuable virtual
    item ever. In 2005, the Entropia Universe GNP was an estimated $165
    million US dollars and is expected to reach over $300 million in 2006.

    The real and virtual Nobel NightCap party, in honour of the Nobel
    Prize winners, will be hosted at Entropia Universe
    (www.entropiauniverse.com) and the Stockholm School of Economics on
    Sunday, December 10, 2006. Online attendance is free and open to all.

    For more information, screen shots, movies or photography please
    contact Mark Ward, Luke Geoghegan or Dean Barrett at Bastion Ltd.,

    87 Charterhouse Street, London, United Kingdom

    Tel:+44(0)-20-7490-1323 Fax:+44(0)-20-7490-1350


    Notes to Editors:

    Entropia Universe is a registered trademark of MindArk PE AB.
    MindArk supports and monitors the services and maintenance of the
    Entropia Universe site. MindArk began in April of 2003 in Sweden, and
    has expanded to have partners throughout the world. Entropia Universe
    was launched in 2003 and has reached over 500,000 registered accounts.
    MindArk offers the Entropia Universe software to users free of charge
    with no monthly costs or associated subscription fees. For more
    information or to download the free Entropia Universe software please
    visit www.entropiauniverse.com. For more information about EU's
    developer, MindArk, please visit www.mindark.com.

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